What's your background?

11+ years in growth and marketing leadership. Led GTM and demand gen for B2B SaaS and consumer products, with 40+ launches and deep experience marketing AI and no-code products specifically.

Do you just advise, or do you actually execute?

Both, scaled to the tier. Advisor is strategy and direction; Embedded CMO and above own the funnel hands-on and manage the people and agencies who execute. We set the strategy AND make sure it ships.

Will you run my ad accounts directly?

We direct and oversee paid channels and will get hands-on for setup, structure, and testing. For high-volume daily management we'll either coach your marketer or bring in a vetted specialist under our direction.

How is this different from hiring an agency?

An agency sells you their channel. A fractional CMO is on your side of the table — we pick the right channels for your stage, judge agency pitches, and own the number. Often we manage the agency for you.

How fast will I see results?

Positioning and messaging clarity lands in weeks. Demand-gen results compound over 1–3 months depending on channel. We set clear leading indicators so you know it's working before the lagging metrics catch up.

Can you help me prep for a raise?

Yes. We build the growth story, the GTM motion, and the metrics investors expect — and we'll sit in on diligence to defend them. The Launch Sprint can get a credible motion live in 4 weeks.

Will this work for my no-code / AI product?

Absolutely — it's our specialty. We know how to position AI and no-code products without the hype, find the channels where your buyers actually are, and build a funnel that converts.

How does payment work?

Monthly retainers with a 3-month minimum, then month-to-month. The Launch Sprint is a flat fee, 50% to start and 50% on delivery. All invoicing through Stripe — cards, ACH, or wire.

Mission File · CMO-16 · Marketing Leadership

Stop Guessing
At Your Marketing.

Positioning, go-to-market, demand generation, brand, channel strategy — the decisions that determine whether anyone ever finds your product.

Engage Fractional CMO Book Intro Call Take the Assessment →

11+

Years In Growth

40+

GTM Launches

Best ROAS Lift

// GROWTH.LOG EMBEDDED

4 levers moving this week

Fractional CMO is in your Slack and your funnel.

▸Mon: Positioning workshopLOCKED

▸Tue: Paid channel audit−38% CPA

▸Wed: Lifecycle emailsSHIPPED

▸Thu: Landing page tests3 LIVE

▸Fri: Pipeline review+22%

▸Always-onSLACK

ON-BRAND

EMBEDDED

// ACT.ONE

Great Products Die Quietly From Bad Marketing.

// MONDAY

You launch. Crickets. You assumed the product would sell itself.

// TUESDAY

You pour money into ads with no positioning. CPA is brutal.

// WEDNESDAY

Your homepage explains features. Nobody understands the value.

// THURSDAY

An agency wants $8k/mo to 'manage channels' you can't even name.

// FRIDAY

The board asks for a growth plan. You have a list of tactics, not a strategy.

// RESCUE

Fractional CMO owns positioning, GTM, and the funnel — end to end.

// MISSION.BRIEFING

The senior growth operator you should have hired before you spent a dollar on ads.

Fractional CMO is an embedded marketing leadership engagement — Slack-first, weekly cadence, monthly retainer. We own the strategy AND the execution oversight: positioning, messaging, go-to-market, demand generation, and the metrics that prove it's working.

Not a $400 'marketing consultant' call. Not a full-time CMO hire. Right-sized senior leadership for the stage you're in.

FRACTIONAL CMO

Positioning

GTM

Demand Gen

Brand

Content

SEO

Paid

Lifecycle

Analytics

Pipeline

// ENGAGEMENT.CAPABILITIES

What we own when we're your marketing leader.

🎯

Positioning & Messaging

The narrative that makes buyers instantly get why you matter — category, ICP, value props, and the words that convert.

🚀

Go-To-Market Strategy

Launch plans, channel selection, pricing & packaging input, and the sequencing that turns a release into pipeline.

📣

Demand Generation

Paid, SEO, content, partnerships, lifecycle — the right mix for your stage, with budgets that map to outcomes.

🎨

Brand & Creative Direction

A coherent brand voice, visual direction, and creative briefs that keep every asset on-brand and on-message.

📊

Marketing Analytics

Attribution, funnel metrics, CAC/LTV, and a dashboard that tells you what's working before you've burned the budget.

🧭

Team & Vendor Management

Hiring marketers, briefing agencies, and managing freelancers — so your spend actually ships results.

// DISTRESS.SIGNALS

You need a Fractional CMO if…

You built it and they did NOT come

The product is good. Nobody knows it exists, and the ones who find it don't understand the value.

You're spending on ads with no strategy

Channels chosen by vibes, no positioning underneath, and a CPA that quietly eats your runway.

Your homepage lists features, not outcomes

Visitors can't answer 'what is this and why should I care' in five seconds. So they leave.

Agencies keep pitching tactics you can't evaluate

You need someone in your corner who can judge the pitch and own the relationship.

Fundraising is coming and you need a growth story

Investors want a credible GTM motion with metrics — not a list of things you're 'planning to try.'

You have a marketer but nobody to lead them

Junior execution without senior strategy burns budget. We set direction and they ship.

// WHY.FRACTIONAL.WORKS

You don't need a full-time CMO. You need senior marketing judgment in the room.

Most early-stage products don't need a full-time CMO — they need senior judgment available on the weeks it matters: positioning, launches, channel bets, budget allocation, and the story you tell investors.

Hiring a full-time CMO before product-market fit usually goes one of two ways: you over-pay a senior leader to babysit tactics, or you under-hire and end up with someone who can run campaigns but can't set strategy.

Fractional CMO is the middle path. We embed at the cadence you actually need — weekly standing time, async Slack, hands-on for the big bets. We're senior enough to own the number and seasoned enough to know which channels are a trap for your stage.

When you outgrow us, we help you hire the full-time marketing leader who replaces us. That's the goal.

// CHOOSE.YOUR.TIER

Pick the rescue that fits your mission.

Fixed-price, no surprises. Pick the closest tier and we'll confirm scope on the first call.

Advisor

Strategy + weekly sync.

$2,500 – $4,000/mo

Ongoing

// What's included

Cadence: Weekly call + async
Slack response: Same day
Positioning & messaging: Advise
Go-to-market strategy: Advise
Brand & creative direction: Advise
Marketing analytics & dashboards: 1× setup
Board / investor growth story: 1× / quarter
Hiring your replacement
Minimum commitment: 3 months

Embedded CMO

Own the funnel.

$6,000 – $10,000/mo

Ongoing

// What's included

Cadence: Weekly + 2× standups
Slack response: <4 hours
Positioning & messaging: Own
Go-to-market strategy: Co-own
Demand gen execution oversight: Core channels
Brand & creative direction: Briefs
Marketing analytics & dashboards: Monthly review
Team / agency management: Key vendors
Board / investor growth story: Monthly
Hiring your replacement
Minimum commitment: 3 months

// What's included

Cadence: Daily Slack + 3× weekly
Slack response: <2 hours
Positioning & messaging: Own + test
Go-to-market strategy: Own
Demand gen execution oversight: All channels
Brand & creative direction: Owns direction
Marketing analytics & dashboards: Weekly review
Team / agency management: Full team
Board / investor growth story: On-call
Hiring your replacement
Minimum commitment: 3 months

Launch Sprint

GTM live in 4 weeks.

$25,000 flat

4-week sprint

// What's included

Cadence: Sprint-paced
Slack response: <2 hours
Positioning & messaging: Full rebuild
Go-to-market strategy: Own + launch plan
Demand gen execution oversight: Launch channels
Brand & creative direction: Launch creative
Marketing analytics & dashboards: Launch dashboard
Team / agency management: Sprint vendors
Board / investor growth story: Diligence-ready
Hiring your replacement: If applicable
Minimum commitment: 4-week sprint

Compare pricing & deliverables across all services →

// COMPARE.PACKAGES

Side-by-side, no fine print.

Every tier compared in one table so you can pick with confidence.

Swipe to compare tiers →4 tiers

Feature	Advisor $2,500 – $4,000/mo	Embedded CMO $6,000 – $10,000/mo	Full Engagement $12,000 – $20,000/mo	Launch Sprint $25,000 flat
TimelineRetainers are continuous; the Launch Sprint is a fixed engagement.	Ongoing	Ongoing	Ongoing	4-week sprint
CadenceHow often we meet and how reachable we are between meetings.	Weekly call + async	Weekly + 2× standups	Daily Slack + 3× weekly	Sprint-paced
Slack responseHow fast you can expect a thoughtful reply during business hours.	Same day	<4 hours	<2 hours	<2 hours
Positioning & messagingFrom a sanity check to owning your category narrative, ICP, and value props.	Advise	Own	Own + test	Full rebuild
Go-to-market strategyChannel selection, launch sequencing, and pricing/packaging input.	Advise	Co-own	Own	Own + launch plan
Demand gen execution oversightWe direct paid, SEO, content, and lifecycle and hold them to outcomes.		Core channels	All channels	Launch channels
Brand & creative directionBrand voice, visual direction, and creative briefs that stay on-brand.	Advise	Briefs	Owns direction	Launch creative
Marketing analytics & dashboardsAttribution, funnel metrics, CAC/LTV, and a dashboard you can trust.	1× setup	Monthly review	Weekly review	Launch dashboard
Team / agency managementHiring marketers, briefing agencies, and managing freelancers.		Key vendors	Full team	Sprint vendors
Board / investor growth storyGrowth narrative and metrics that hold up in a raise.	1× / quarter	Monthly	On-call	Diligence-ready
Hiring your replacementWe help you hire the full-time marketing leader who replaces us.				If applicable
Minimum commitmentRetainers are 3-month minimums, then month-to-month.	3 months	3 months	3 months	4-week sprint
Pick a tier

// PRICING.FAQ

Questions before we deploy?

Everything founders ask before kicking off a rescue mission.

Your product deserves to be found.

Stop guessing at marketing. Get a senior operator owning positioning, GTM, and growth — at the cadence your stage actually needs.

Browse all missions →

Stop GuessingAt Your Marketing.

Great Products Die Quietly From Bad Marketing.

The senior growth operator you should have hired before you spent a dollar on ads.

What we own when we're your marketing leader.

Positioning & Messaging

Go-To-Market Strategy

Demand Generation

Brand & Creative Direction

Marketing Analytics

Team & Vendor Management

You need a Fractional CMO if…

You don't need a full-time CMO. You need senior marketing judgment in the room.

Pick the rescue that fits your mission.

// What's included

// What's included

// What's included

// What's included

Side-by-side, no fine print.

Questions before we deploy?

What's your background?

Do you just advise, or do you actually execute?

Will you run my ad accounts directly?

How is this different from hiring an agency?

How fast will I see results?

Can you help me prep for a raise?

Will this work for my no-code / AI product?

How does payment work?

Your product deserves to be found.

Stop Guessing
At Your Marketing.