The Advisory
You Wish You'd Had First Time.
Positioning, pricing, fundraising, hiring, GTM, founder mental health — from someone who has actually shipped, raised, and exited. Not a coach with a deck.
Most First-Time Founders Make The Same Five Mistakes.
You describe your product in 60 words. Nobody remembers any of them.
You undercharge by 4x because pricing scares you.
You email 200 investors with the same cold pitch. Three reply.
You hire your first engineer in a panic. They quit in 5 months.
You're working 80-hour weeks and the company isn't growing.
Startup Advisory is the calm voice that saw all of these before.
The strategic partner for the 0→1 calls.
Startup Advisory is a recurring engagement with an exited founder — weekly calls, async Slack, monthly deep-dive sessions on positioning, pricing, fundraising, hiring, GTM, and the hard founder calls in between.
Not coaching. Not consulting. The kind of advisory equity-class advisors give portfolio companies — available without a $5M ARR threshold.
What we work on when we're in the room.
Positioning & Messaging
The 12-word version of what you do that lands every time. Tested with real prospects, iterated weekly.
Pricing & Packaging
Stop undercharging. Tiered packaging, anchor pricing, expansion paths — modeled against your real conversion data.
Fundraising Strategy
Investor list curation, pitch deck reviews, narrative coaching, term sheet sanity-checking. Warm intros where possible.
First Hires
First engineer, first sales, first ops. Rubrics, interview panels, comp benchmarking, reference checks.
GTM & Sales
Outbound playbook, ICP refinement, first 10 customers, first sales hire, partnership strategy.
Founder OS
The hard calls in the in-between weeks — co-founder conflict, burnout, board prep, the 2am decisions.
You need Startup Advisory if…
The strongest founders aren't the smartest — they're the best-advised.
Most first-time-founder mistakes are predictable. Underpricing, over-hiring, under-fundraising, over-shipping, ignoring positioning until it's a crisis. None of them are mysteries — they just look impossible from inside the company.
Equity-class advisors at later-stage companies provide exactly this: an experienced voice in the room when the hard calls happen. You don't need to wait for $5M ARR or a YC batch to access that. You need it most when you can afford it least.
Startup Advisory is built for pre-seed through Series A. Weekly calls, async between, no equity required (though sometimes we'll take some). The kind of relationship that compounds — you stop making the predictable mistakes and start making the interesting ones.
Most of our founders raise faster, price higher, hire better, and burn out less.
Pick the rescue that fits your mission.
Fixed-price, no surprises. Pick the closest tier and we'll confirm scope on the first call.
// What's included
- Call cadence: 1× session
- Deck review: 1 pass
- Pricing model work: Quick gut-check
- Minimum commitment: 1 call
// What's included
- Call cadence: Weekly 60min
- Async Slack access: Business hours
- Deck review: Monthly
- Investor list / intros: Curated list
- Pricing model work
- Hiring rubrics: First key hire
- Co-founder facilitation: If needed
- Board / investor updates: Template
- Personal advisory (founder OS)
- Minimum commitment: 3 months
// What's included
- Call cadence: 2× weekly + 1 deep dive
- Async Slack access: <2hr response
- Deck review: Continuous
- Investor list / intros: List + warm intros
- Pricing model work
- Hiring rubrics: All eng + GTM hires
- Co-founder facilitation
- Board / investor updates: Drafted with you
- Personal advisory (founder OS)
- Minimum commitment: 3 months
// What's included
- Call cadence: Sprint-paced
- Async Slack access: <2hr during sprint
- Deck review: Full rebuild
- Investor list / intros: Full process
- Pricing model work
- Hiring rubrics: If applicable
- Co-founder facilitation
- Board / investor updates: Polished
- Personal advisory (founder OS)
- Minimum commitment: 4-week sprint
Questions before we deploy?
Everything founders ask before kicking off a rescue mission.
Stop making the predictable mistakes.
Get a second time founder in your strategy. Raise faster, price higher, burn out less.